Client: Project Everyone | Project: Launching the UN’s Global Goals to end Global Poverty by 2030 | Expertise: Charity
Natasha Mudhar, CEO & MD of Sterling Media is the India Director for the Global Goals campaign across government, corporate, media and celebrity advocacy. Conceived by renowned filmmaker and founder of Comic Relief Richard Curtis for the United Nations, the Global Goals campaign aims to raise awareness of the new Global Goals for sustainable Development – a series of 17 ambitious targets to end poverty, fight inequality and injustice and tackle climate change for everyone by 2030 – that were agreed by 193 world leaders at the United Nations General Assembly on 25th September. The initiative is supported by a variety of existing campaigns including Project Everyone, Bill & Melinda Gates Foundation, action/2015 and Global Citizen. Sterling spearheaded the strategy to popularise the Global Goals to 1.2bn people in India and beyond. To ensure global reach and local relevance, we conceptualised and directed activities for the campaign to resonate with the Indian audience across all social strata, age groups, and regions, providing creative consultancy, project management, coordination, production and execution services.